Analisis Faktor-Faktor yang Mempengaruhi Minat Wirausaha Mahasiswa Perguruan Tinggi di Jakarta
Kata Kunci:
Minat wirausaha, Theory of Planned Behavior, sikap terhadap kewirausahaan, persepsi kontrol perilakuAbstrak
Penelitian ini menganalisis faktor-faktor yang memengaruhi minat wirausaha mahasiswa perguruan tinggi di Jakarta menggunakan Theory of Planned Behavior (TPB). Hasil penelitian menunjukkan bahwa sikap terhadap kewirausahaan, norma subjektif, dan persepsi kontrol perilaku memiliki pengaruh signifikan terhadap minat wirausaha. Persepsi kontrol perilaku ditemukan sebagai faktor dominan, diikuti oleh sikap dan norma subjektif. Interaksi antara ketiga variabel ini menunjukkan efek sinergis dalam membentuk niat berwirausaha. Temuan ini menegaskan pentingnya pendidikan kewirausahaan, dukungan sosial, dan penguatan rasa percaya diri dalam meningkatkan minat wirausaha mahasiswa.
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